Email & SMS Marketing Specialist

Job summary

The specialist will own the email and SMS calendar, including audience selection, copywriting, and campaign reporting. They will also build and maintain automated lifecycle flows to drive customer registrations and retention.

Job details

Toronto, Ontario, Canada | In-office | 20–40 hours per week Starting pay: CAD $22 per hour. Part-time to full-time hours, with the schedule agreed during the hiring process. This posting is for a current vacancy. We use AI-assisted tools to support application review. Hiring decisions are made by people. Community Sports Partners operates youth and adult sports programs across the GTA and Florida. We are looking for an Email & SMS Marketing Specialist to own campaigns and lifecycle communications that turn customer interest into paid registrations and repeat participation. What you will do • Own the email and SMS calendar across our brands, from audience selection and copy through quality checks, launch and reporting. • Build, test and maintain automated welcome, follow-up, reactivation and retention flows using our email/SMS platforms, including SendGrid and Twilio. • Write clear, persuasive copy and coordinate landing pages, offers and creative with the wider marketing team. • Maintain segmentation, suppression lists, consent records and deliverability practices. • Run meaningful A/B tests and distinguish channel activity from incremental paid registrations and revenue. • Track delivered messages, clicks, paid registrations, refunds, unsubscribes and other relevant outcomes; explain what changed and what you will test next. • Maintain reusable templates, campaign documentation and a reliable approval/QA process. What you bring Hands-on email marketing or lifecycle campaign experience, strong written English, practical SMS and automation knowledge, spreadsheet/reporting skills and careful quality control. Experience with SendGrid, Twilio, HubSpot, Klaviyo or comparable tools is relevant. Bring examples showing your own contribution, campaign results and lessons learned. Familiarity with applicable consent and messaging requirements is expected. Apply Submit your resume and complete the Culture Index survey and Criteria skills assessment using the same email address as your application. A confidential or redacted work sample is welcome; do not submit another employer's confidential customer information. Culture Index: https://go.cultureindex.com/p/tHE47nKTItlZ4NM Criteria: https://www.ondemandassessment.com/o/JB-2HYIPD0Z4/landing Starting pay: CAD $22 per hour. In-office in Toronto, Ontario. 20–40 hours per week; schedule agreed during hiring.

What you’ll do

The specialist will own the email and SMS calendar, including audience selection, copywriting, and campaign reporting. They will also build and maintain automated lifecycle flows to drive customer registrations and retention.

Requirements

Candidates must have hands-on experience in email marketing or lifecycle campaigns and proficiency with automation tools like SendGrid or HubSpot. Strong written English, analytical skills, and familiarity with consent requirements are essential.

Listed skills

• Data analysis · Preferred
• Quality Control · Preferred
• Reporting · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Email marketing
• SMS marketing
• Lifecycle marketing
• Automation
• Copywriting
• A/B testing
• Data analysis
• Reporting
• Segmentation
• Deliverability
• SendGrid
• Twilio
• HubSpot
• Klaviyo
• Quality control
• Artificial Intelligence
• Spreadsheets
• Communication
• Email Marketing
• Marketing
• Persuasive Communication
• Safety Assurance
• Mobile Marketing
• Written English
• HubSpot CRM
• Quality Control
• Sendgrid

Job areas

• Marketing
• Sports & Recreation
• Customer Service & Support
• Data & Analytics
• Email Marketing Specialist
• Advertising and Marketing Professionals
• Market Research Analysts and Marketing Specialists