Marketing Automation Specialist

We are looking for an experienced Marketing Automation Specialist (Braze) to support a customer migration from Salesforce Marketing Cloud (SFMC) to Braze. This is a strategic and technical consulting engagement for someone who has successfully completed similar migrations and can confidently guide the project from planning through implementation and validation. The specialist will initially review and validate the proposed migration approach, scope, effort, and resourcing assumptions. Once the project begins, they will work closely with the client's technical team to map the migration process, provide technical direction, identify risks, and ensure that all required data, campaign logic, configurations, and workflows are transferred accurately. Responsibilities Review and validate the proposed Salesforce Marketing Cloud-to-Braze migration strategy, scope, effort estimates, and delivery plan Develop a clear migration roadmap covering data, audience lists, campaign logic, workflows, configurations, integrations, and testing Guide the client's technical team through the end-to-end migration process and provide expert direction throughout implementation Map existing Salesforce Marketing Cloud journeys, automations, segmentation logic, and messaging programs into Braze Identify technical dependencies, migration risks, data issues, and gaps before they affect project delivery Review migrated data, configurations, campaigns, and workflows to ensure accuracy, completeness, and readiness for launch Requirements Demonstrated experience implementing and managing Braze for customer engagement or lifecycle marketing programs Proven experience completing a migration from Salesforce Marketing Cloud to Braze Strong understanding of Salesforce Marketing Cloud journeys, automations, segmentation, data structures, and campaign logic Strong knowledge of Braze architecture, data models, audience management, campaign orchestration, and integrations Ability to independently lead a migration and guide technical and client stakeholders through the process Braze certifications are strongly preferred and will be an important selection consideration US Central time business hours

The specialist will lead the strategic and technical migration of customer data and campaigns from Salesforce Marketing Cloud to Braze. They will validate migration plans, map technical workflows, and ensure accurate implementation and validation of all configurations.

Candidates must have proven experience executing migrations from SFMC to Braze and a deep understanding of both platforms' architectures. Braze certifications and the ability to lead technical stakeholders are strongly preferred.

Identified from the job description. Confirm important requirements above.

• Braze
• Salesforce Marketing Cloud
• Marketing Automation
• Data Mapping
• Campaign Orchestration
• Lifecycle Marketing
• Technical Consulting
• Audience Management
• Migration Strategy
• Workflow Automation

• Marketing
• Consulting
• Technology
• Software
• Data & Analytics

Minimum education

Professional degree

Minimum experience

5+ years

Apply by

Feb 1, 2027

Posting language

English

Working hours

40 hours per week

Location requirements

Country, Vancouver, British Columbia, Canada

Seniority

Mid-Senior level

Application method

Direct apply is available