Social Media Marketer (Film)

Original job posting

Define and execute a high-level social growth strategy focusing on audience development and short-form video across platforms like Instagram and TikTok. Collaborate with filmmakers to align social content pillars and paid media recommendations with broader brand objectives.

Job details

We are seeking a Freelance Social Media Marketer (Film) to define and execute a high-level social growth strategy. The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but secondary to building an authentic, engaged community and brand identity. Responsibilities Develop an audience growth strategy across Instagram, TikTok, and other social platforms Advise on content pillars, themes, and positioning for a distinctive social brand Recommend Reels and short-form video strategies, including content cadence and formats Build and manage community engagement initiatives and creator/fan partnerships Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth Define target audiences and advise on segmentation and growth opportunities Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives. Requirements Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brands Expertise with Instagram, TikTok, Meta (Facebook), and short-form video content Strong understanding of community building and creator engagement Ability to operate independently as a freelance consultant while providing strategic guidance US-based or strong knowledge of the US film and entertainment audience preferred

What you’ll do

Define and execute a high-level social growth strategy focusing on audience development and short-form video across platforms like Instagram and TikTok. Collaborate with filmmakers to align social content pillars and paid media recommendations with broader brand objectives.

Requirements

Proven experience in social media strategy and paid media for entertainment or creator-led brands is required. Candidates should have expertise in community building and a strong understanding of the US film and entertainment audience.

Listed skills

• Creator Partnerships · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Social Media Strategy
• Audience Development
• Content Strategy
• Short-form Video
• Paid Social Media
• Community Management
• Creator Partnerships
• Meta Ads
• TikTok Marketing
• Instagram Marketing
• YouTube Marketing
• Market Segmentation
• Brand Positioning
• Digital Marketing
• Entertainment Marketing

Job areas

• Marketing
• Creative & Media
• Consulting