Marketing Automation Specialist

We are looking for an experienced Marketing Automation Specialist (Braze) to support a customer migration from Salesforce Marketing Cloud (SFMC) to Braze. This is a strategic and technical consulting engagement for someone who has successfully completed similar migrations and can confidently guide the project from planning through implementation and validation. The specialist will initially review and validate the proposed migration approach, scope, effort, and resourcing assumptions. Once the project begins, they will work closely with the client’s technical team to map the migration process, provide technical direction, identify risks, and ensure that all required data, campaign logic, configurations, and workflows are transferred accurately. Responsibilities Review and validate the proposed Salesforce Marketing Cloud-to-Braze migration strategy, scope, effort estimates, and delivery plan. Develop a clear migration roadmap covering data, audience lists, campaign logic, workflows, configurations, integrations, and testing. Guide the client’s technical team through the end-to-end migration process and provide expert direction throughout implementation. Map existing Salesforce Marketing Cloud journeys, automations, segmentation logic, and messaging programs into Braze. Identify technical dependencies, migration risks, data issues, and gaps before they affect project delivery. Review migrated data, configurations, campaigns, and workflows to ensure accuracy, completeness, and readiness for launch. Demonstrated experience implementing and managing Braze for customer engagement or lifecycle marketing programs. Proven experience completing a migration from Salesforce Marketing Cloud to Braze. Strong understanding of Salesforce Marketing Cloud journeys, automations, segmentation, data structures, and campaign logic. Strong knowledge of Braze architecture, data models, audience management, campaign orchestration, and integrations. Ability to independently lead a migration and guide technical and client stakeholders through the process. Braze certifications are strongly preferred and will be an important selection consideration. US Central time business hours.

The specialist will lead the strategic migration of customer data and campaigns from Salesforce Marketing Cloud to Braze. They are responsible for mapping workflows, identifying technical risks, and ensuring the accuracy of the new system configuration.

Candidates must have proven experience managing Braze and completing migrations from Salesforce Marketing Cloud. Strong technical expertise in data structures, campaign logic, and Braze architecture is required, with certifications being highly preferred.

• Data analysisPreferred
• Project managementPreferred

Identified from the job description. Confirm important requirements above.

• Marketing Automation
• Braze
• Salesforce Marketing Cloud
• Data Migration
• Customer Lifecycle Marketing
• Campaign Orchestration
• Audience Management
• Technical Consulting
• Workflow Mapping
• System Integration
• Project Management
• Data Analysis
• Workflow Management
• Project Delivery
• Planning
• Customer Engagement
• Data Modeling
• Data Structures
• Marketing
• Brazing (Metal Work)
• Resourcing

• Marketing
• Technology
• Consulting
• Software
• Data & Analytics
• Marketing Automation Specialist
• Advertising and Marketing Professionals
• Market Research Analysts and Marketing Specialists

Minimum education

Professional degree

Minimum experience

5+ years

Posting language

English

Working hours

40 hours per week

Location requirements

Country, Canada