Social Media Manager

We are seeking a Social Media Manager to build and grow a personality-led social media presence from the ground up. This is a hands-on, end-to-end role covering strategy, account setup, content planning, production management, publishing, audience growth, community management, and performance optimization across Instagram and TikTok. You will work closely with the founder to establish a distinctive online identity and develop it into a recognizable, highly engaging social presence. Responsibilities Build and launch the Instagram and TikTok profiles from zero, including positioning, tone of voice, content pillars, visual direction, and channel strategy. Develop and execute the organic growth strategy, with a focus on reach, engagement, follower growth, and long-term audience development. Create viral campaign concepts, social-first stories, and repeatable content formats that establish a distinctive and recognizable online personality. Manage the full content lifecycle, including research, ideation, scripting, content calendars, production coordination, approvals, publishing, and optimization. Use platform analytics, audience insights, watch time, retention, and engagement data to guide creative decisions and improve performance. Manage day-to-day community engagement and coordinate with the founder and creative partners. Proven experience launching and organically growing Instagram and TikTok accounts from an early or zero-follower stage. A strong portfolio of high-performing, viral, or culturally relevant social content supported by measurable growth results. Deep understanding of Instagram and TikTok algorithms, audience behavior, retention, discoverability, engagement, and organic growth mechanics. Strong creative strategy and social-first storytelling skills, with the ability to turn a personality into compelling and repeatable content. Hands-on experience managing social media end to end, from strategy and content development through production, publishing, analytics, and community management. Strong project management and collaboration skills, with the ability to work closely with the founder and creative production partners. Able to work PST hours. Nice to Have Experience working with creator-led brands, founders, entertainment properties, personality-driven accounts, legal brands, or character-led content is advantageous but not required.

The role involves building and growing a personality-led social media presence from scratch on Instagram and TikTok. Responsibilities include end-to-end management of strategy, content production, community engagement, and performance optimization.

Candidates must have proven experience organically growing social accounts from zero and a portfolio of viral content. Deep knowledge of platform algorithms and the ability to work PST hours are required.

• Project managementPreferred

Identified from the job description. Confirm important requirements above.

• Social Media Strategy
• Content Planning
• Instagram Growth
• TikTok Growth
• Community Management
• Performance Optimization
• Content Production
• Audience Analytics
• Storytelling
• Project Management
• Creative Strategy
• Organic Growth
• Tone of Voice
• Ideation
• TikTok
• Cultural Responsiveness
• Planning
• Research
• Algorithms
• Analytics
• Audience Development
• Content Development
• Performance Management
• Mechanics
• Production Management
• Social Media
• Social Presence Theory
• Collaboration
• Scripting
• Coordinating

• Marketing
• Creative & Media
• Management & Leadership
• Social Media Manager
• Public Relations Manager (General)
• Advertising and Public Relations Managers
• Public Relations Managers

Minimum experience

2+ years

Posting language

English

Working hours

40 hours per week

Location requirements

Country, Canada