Fractional Growth Lead - GTM Experiments

We’re building Reflow, a workforce and workflow intelligence platform that helps teams understand and improve how work gets done. Partners light up after the first demo; now we need someone who can turn that spark into repeatable growth. You’ll own Reflow’s go-to-market engine: Strategy, execution, and everything in between. What you’ll do Problem: They're searching for a repeatable GTM motion to bring their product to enterprise buyers, and are looking to run as many experiments as possible to find it. Specifically, you'll: Run rapid experiments across different combinations of ICP, messaging, and channel Run some tests yourself end-to-end, and for others rely on their outside agency partners to execute. Their agencies handle: Cold calling Email outbound Linkedin outbound Help them bring on additional growth and agency partners to do more parallel experimentation Analyze test results across calls, CRM data, and lead lists to identify what's working and not Work directly with the founder to shape and prioritize the testing roadmap Who you are Been a growth "hacker", or other similar experiment-focused growth leader, that can devise, run, and measure experiments rapidly A product marketing skillset that can identify the right ICP, messaging, and channel combos Experience in early-stage, VC-backed B2B startups that sold to mid-market and enterprise buyers Highly analytical and data-oriented Comfortable working on an hourly basis (not retainer), tracking your hours, and moving with efficiency Nice-to-haves: Former founder Experience handling outreach execution yourself vs. relying on others Worked with highly technical or data-heavy enterprise products Why join Be a founding GTM hire at Reflow, building the foundation for how we grow, learn, and sell. Work directly with the founder, influence product and market direction, and have ownership over every step of our customer journey. Compensation: We offer competitive pay based on the market and where you’re located. The salary ranges in our job postings are intentionally wide because they need to cover both U.S. and international candidates. Our final offer will depend on things like your experience, skill set, and location.

The role involves owning the go-to-market engine by running rapid experiments across ICPs, messaging, and channels to find a repeatable growth motion. You will analyze test results from CRM data and lead lists while collaborating with the founder to prioritize the testing roadmap.

Candidates should be experiment-focused growth leaders with a product marketing skillset and experience in early-stage, VC-backed B2B startups selling to enterprise buyers. High analytical capabilities and comfort with hourly-based compensation are required.

• Data analysisPreferred

Identified from the job description. Confirm important requirements above.

• Growth Hacking
• Product Marketing
• GTM Strategy
• ICP Identification
• Messaging Strategy
• Channel Optimization
• Data Analysis
• CRM Management
• Experimentation
• B2B Sales
• Enterprise Sales
• Lead Generation
• Outbound Strategy
• Roadmap Prioritization
• Market Research

• Marketing
• Sales
• Management & Leadership
• Software
• Data & Analytics

Minimum experience

5+ years

Posting language

English

Working hours

40 hours per week

Location requirements

Country, United States, Canada