Creative Strategist for Paid Social

Job summary

Develop strategic angles and creative briefs for paid social ads based on customer research and performance data. Write conversational UGC scripts and static ad copy tailored to specific platforms and audience awareness stages.

Job details

Creative Strategist, Paid Social APPLY VIA JOTFORM: https://form.jotform.com/252324804856157 Type: Part-time to start (approx. 20-25 hrs/week), with a clear path to full-time $20USD-$30USD/h Can be turned into a Full- time position. Reports to: Creative Director Location: Remote About You You look at a brand and immediately start asking why people buy. You know exactly what their ideal customer wants doomscrolling at 11pm. You are not a designer, and you are not just a copywriter. You decide what the ad says, who it says it to, and why that angle lands. Your brief is clear enough to execute without a second meeting. You know the difference between a good idea and a good idea for this brand, this audience, this placement. Your UGC scripts sound like a friend talking and run on copywriting structure and sales psychology. You use AI for speed and never for the angle. What You’ll Do Research and iteration Mine reviews, Reddit, and comment sections for the exact words customers use Read performance data to inform the next round Keep a running library of what worked, what failed, and why Static ad concepting Develop strategic angles grounded in real customer language, reviews, and competitor gaps Write the copy: hooks, headlines, body, CTAs Build creative briefs (concept, angle, inspos, copy, layout notes) a designer can execute from cold UGC scripting and creator briefs Write conversational scripts built on copywriting and consumer psychology, with zero AI slop Brief creators on hook, beats, delivery, b-roll, and on-screen text Match script format to the platform and the awareness stage of the audience Working with the team Concept alongside the Creative Director, who you'll work with directly on angles and briefs before anything goes to production Work with Account Managers to understand what the client actually needs, then translate it into creative direction Partner with Creator Managers on casting fit and revision rounds Attend team meetings as a working member of the department Your Qualifications 3+ years concepting paid social creative, agency or in-house Experience working with eCommerce, DTC, and/or lead generation businesses Strong understanding of TikTok, Instagram, YouTube Shorts, Pinterest, Reddit, X, and emerging social platforms Fluency in copywriting and consumer psychology: objection handling, awareness stages, social proof, specificity over adjectives Fluency in direct response fundamentals (AIDA, PAS, etc.) Comfortable reading hook rate, hold rate, CTR, and CPA, and turning those numbers into a creative hypothesis APPLY VIA JOTFORM: https://form.jotform.com/252324804856157

What you’ll do

Develop strategic angles and creative briefs for paid social ads based on customer research and performance data. Write conversational UGC scripts and static ad copy tailored to specific platforms and audience awareness stages.

Requirements

Requires 3+ years of experience concepting paid social creative for eCommerce, DTC, or lead generation businesses. Must be fluent in direct response fundamentals and comfortable analyzing performance metrics like CTR and CPA.

Listed skills

• Data analysis · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Paid Social Strategy
• Copywriting
• UGC Scripting
• Consumer Psychology
• Direct Response Marketing
• Creative Briefing
• Market Research
• Data Analysis
• TikTok Marketing
• Instagram Marketing
• YouTube Shorts
• Pinterest Marketing
• Reddit Marketing
• X Marketing
• eCommerce
• DTC

Job areas

• Marketing
• Creative & Media
• Sales
• Art & Design