Digital Marketing & Social Media Strategist
About the role
Company Details
Company Name: NS Vaughan Employer
Industry: Other services (except public administration)
Location: Brampton, Ontario
Employment Details
Number of Positions: 2
Working Hours: 20hrs per week
Summary Of Duties
Experience managing social media platforms including Instagram, Facebook, TikTok, YouTube, and LinkedIn.
Strong understanding of digital marketing strategies, social media trends, and audience engagement techniques. Ability to create and schedule engaging content including posts, reels, stories, promotional graphics, and short-form videos. Knowledge of paid digital advertising campaigns such as Facebook Ads, Instagram promotions, and sponsored content. Proficiency in content creation and editing tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms. Excellent communication, marketing, and interpersonal skills with the ability to work with clients and teams professionally. Ability to analyze social media insights, campaign analytics, and engagement metrics to optimize performance. Strong creativity and branding skills with the ability to develop innovative promotional campaigns. Experience coordinating digital promotions, influencer collaborations, and online marketing initiatives is an asset. Ability to multitask, manage deadlines, and work effectively in a fast-paced media and marketing environment. Basic understanding of photography, videography, and visual storytelling for social media content creation. Knowledge of radio, entertainment, community media, or event promotions is considered an advantage
Qualifications
Experience in social media management, digital marketing, content creation, or online brand promotion preferred.
Strong understanding of social media platforms including Instagram, Facebook, TikTok, YouTube, and LinkedIn. Knowledge of digital advertising, paid promotions, audience targeting, and campaign management. Proficiency in content creation tools such as Canva, CapCut, Adobe Creative Suite, or similar editing platforms. Excellent written and verbal communication skills with strong creative thinking abilities. Ability to create engaging content including reels, stories, graphics, captions, and promotional videos. Experience analyzing social media insights, engagement metrics, and campaign performance data. Strong organizational skills with the ability to manage multiple campaigns and deadlines in a fast-paced environment. Understanding of branding, online marketing strategies, and current digital media trends. Basic photography, videography, and video editing skills are considered an asset. Ability to work independently, take initiative, and collaborate effectively with clients and team members. Postsecondary education in Marketing, Communications, Media, Digital Marketing, Business, or a related field is preferred but not mandatory. Experience in media, radio broadcasting, entertainment, or community promotions is considered an advantage. Fluency in English; additional languages such as Hindi or Punjabi are considered an asset.