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Event Activation Assistant

Toronto, ON
$26/hour
Mid Level
Full-Time

About the role

Powered by Passion. United by Purpose. Build for Impact.

At Maple Leaf Sports & Entertainment Partnership (MLSE), we exist to deliver the ultimate fan experience by lifting trophies, spirits, and communities – united as one.

We're more than a workplace. We are a team of passionate people, boldly building the future of sport and entertainment, together. We believe in the power of play, the strength of collaboration, and the energy that comes from showing up with purpose.

From the ice to the pitch, the hardwood to the digital arena, we’re proud to be the driving force behind the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL) and development teams with the Toronto Marlies (AHL), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.

We bring these teams – and world-class entertainment – to life at our iconic venues, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. Off the field, we serve up elevated dining at e11even, Real Sports, and our signature club spaces like Hot Stove Club, ScotiaClub, and Platinum Club.

Through MLSE Foundation and MLSE LaunchPad, we use the power of sport to help youth facing barriers reach their full potential. Since 2009, we’ve invested more than $45 million into Ontario communities - and we’re just getting started.

This is what it means to be One MLSE: a culture where everyone plays a role, everyone belongs, and everyone contributes to something bigger than themselves.

So, if you're ready to play with purpose, grow with passion, and win as one, we’d love to have you on our team.

** We know that great candidates come from a variety of backgrounds and experiences. Even if you do not meet every qualification listed, we encourage you to apply. Your unique perspective, transferable skills, and lived experience may be exactly what we’re looking for. **

Job Description

The Event Activation Assistant plays a key role in delivering best-in-class fan experiences across MLSE events and properties. This position leads a team of 100+ Activation Crew members and supports the planning, coordination, and execution of over 300 activations, promotions, and in-venue activations annually.

This role blends team leadership, event operations and creative execution, offering a unique opportunity to work behind the scenes of major live sports and entertainment events while directly impacting the fan experience.

RESPONSIBILITIES

Team Leadership & Development

  • Lead, mentor, and motivate a team of 100+ Activation Crew members, fostering a high-performance and inclusive team environment
  • Oversee hiring, onboarding, training, and ongoing development of part-time staff
  • Drive performance management processes including evaluations, coaching, and real-time feedback
  • Foster a positive, energetic team culture aligned with MLSE’s fan-first approach

Event Operations

  • Manage staffing logistics for 300+ events annually, ensuring all activation and promotional requirements are met
  • Act as a key on-site leader during events, ensuring seamless execution and resolving real-time challenges
  • Oversee staff briefings across multiple departments, clients, and event stakeholders
  • Maintain accurate scheduling, attendance tracking, and workforce planning

Planning & Execution

  • Collaborate with Event Experience (EXT) Coordinators, Specialists, and Managers to support event staffing and execution needs
  • Contribute to the ideation and delivery of fan-facing programming, promotions, and in-venue activations
  • Support cross-functional teams in executing engaging, high-quality event experiences

Administration & Operations

  • Manage payroll processes and support budget tracking across events
  • Ensure accuracy and efficiency in administrative tasks related to staffing and operations
  • Perform other duties as required to support event and team operations

QUALIFICATIONS

  • Post-secondary education in sport management, event management, or a related field is an asset
  • Previous experience leading teams or supervising staff is strongly preferred
  • Strong interpersonal and communication skills, with the ability to engage and motivate large, diverse teams
  • Highly organized with the ability to manage multiple priorities in a fast-paced environment
  • Proactive, adaptable, and solution-oriented with strong problem-solving skills
  • Ability to think quickly and remain composed in a live event setting
  • Passionate sports fan with a strong understanding of basketball, hockey, football and soccer
  • Proficiency in Microsoft Office (Excel, PowerPoint, Outlook, Word) and Adobe
  • Availability to work evenings, weekends, and holidays based on event schedules

This is a part-time 10-month contract.

Please apply by: Monday, May 25, 5:00 pm.

Job Posting Compensation Range/Rate:

$26.27/hour

We’re glad you’re here. Once you apply, we’ll follow up by email, and you can track everything in your Candidate Portal. Want instant updates? Opt-in for SMS notifications to stay in the loop.

At MLSE, we are committed to building an equitable, diverse and inclusive organization. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email accommodations@mlse.com. This email is only for accommodation requests. Resumes sent to this email address will not be considered.

About Maple Leaf Sports & Entertainment

Broadcast Media Production and Distribution