Join a growing premium stationery brand focused on intentional living and high-quality analogue tools. This part-time freelance role centers on managing and elevating the brand’s Instagram presence, with Pinterest as a secondary channel. You will create, film, and edit engaging Reels, schedule and post content, repurpose user-generated content, and report on key social metrics. Working closely with the founder, you’ll have creative autonomy within established brand guidelines to produce calm, aesthetic content that aligns with a minimal, sensory brand voice. The ideal candidate has experience managing social media for premium or lifestyle brands and is comfortable working remotely, with a preference for those based in Melbourne.

Responsibilities

Develop and execute a content calendar for Instagram and Pinterest Create, film, and edit Reels and other visual content Repurpose user-generated content to fit brand guidelines Write compelling, on-brand copy for posts and captions Schedule and publish posts using social media management tools Monitor, analyze, and report on social media performance metrics Collaborate with the founder to align content with brand strategy Maintain a consistent, aesthetic visual identity across channels

Skills And Requirements

Proven experience managing social media for premium or lifestyle brands Strong content creation skills, including filming and editing short-form video (Reels) Proficiency with Canva and social media scheduling tools Experience managing Pinterest accounts is highly desirable Excellent written communication and copywriting skills Ability to produce calm, minimal, and sensory content Strong understanding of social media analytics and reporting Self-motivated, organized, and able to work independently Based in Melbourne preferred, but remote candidates will be considered Availability for approximately 10-15 hours per month on an ongoing basis

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