About The Role

In 2027, Icon Theatre turns 25. That makes this a brilliant moment to look again at how we tell our story: who we are, what we make, who we make it with, why it matters, and how people discover, experience and talk about our work.

Icon has an excellent and growing reputation, ambitious plans and deep roots in the communities we work with. But we want our public voice to better reflect the scale, energy and significance of what we do. We are looking for someone who, at this important moment in Icon's history, can help make us more visible, more engaging and more culturally present, locally, regionally and nationally. We want our public voice to match the ambition of our work: rooted in Medway and Sheppey, relevant far beyond them, and capable of making people stop, think, laugh, care, book, share, support and take part.

We want someone with ideas, energy and imagination. Someone who sees a brilliant campaign, brand voice or social account and thinks: "I wish I had the autonomy to try something like that." At Icon, this is your chance.

But this is also a practical, hands-on role. We need someone who can write the copy, gather the data, update the website, create the content, build the campaign plan, collect the evidence, organise the assets and make sure the story is told properly.

We know this role brings together a broad mix of skills. We do not expect one person to arrive knowing how to do absolutely everything, or to do everything at once. We are interested in your ideas, your judgement, your organisation and your ability to bring shape and energy to an exciting brief.

Main Duties And Responsibilities

Brand, Voice and Storytelling

Work with the Executive Director to refresh Icon’s brand, voice and storytelling in the lead-up to Icon’s 25th anniversary in 2027. Help develop a distinctive public voice for Icon across audiences, participants, funders, partners, press and stakeholders. Write clear, compelling copy and identify strong stories across Icon’s productions, creative engagement work, touring, early years theatre, community projects and organisational activity. Put in place simple, practical systems to help the team capture content, quotes, images, stories, data and moments of impact.

Campaigns, Audiences and Digital

Plan and deliver focused marketing campaigns for Icon’s productions, touring work, creative engagement programmes and public events. Develop and deliver campaign plans, schedules and materials, including key messages, target audiences, timelines, digital and print assets, listings, newsletters, website copy, social content and partner toolkits. Work with external venues, touring partners, co-producers and collaborators to coordinate campaign activity, share assets and maximise audience reach. Support audience development locally, regionally and nationally, helping to grow ticket sales, participant recruitment, project sign-ups, stakeholder engagement, newsletter subscribers and digital reach. Lead Icon’s social media and digital communications, making our channels feel active, engaging, connected to our community and culturally alive. Manage website updates, e-newsletters and digital content, using analytics and audience insight to improve activity over time.

Content Creation and Commissioning

Create regular hands-on content from inside Icon’s rehearsal rooms, youth theatres, community projects, productions, events and everyday organisational life. Film, photograph, write and edit content for social media, newsletters, website, press, fundraising and stakeholder communications. Brief and coordinate photographers, filmmakers, designers and other creative freelancers to produce high-quality campaign, content and impact materials. Work sensitively and ethically with participants, young people, communities and artists, ensuring stories are told with care, consent and integrity

Impact, Evaluation and Evidence

Manage practical evaluation and impact systems across Icon’s productions, participatory programmes and funded projects. Work with the Executive Director to ensure Icon collects the right evidence for Arts Council England, funders, partners and stakeholders. Support project teams and external evaluators to collect, organise and report evaluation material consistently and on time, including participant feedback, audience data, attendance information, demographic data, case studies, quotes and project outcomes. Translate Icon’s charitable impact into compelling stories, reports, case studies and stakeholder updates. Support fundraising by ensuring Icon has strong evidence, statistics, stories, images and examples that demonstrate the value of our work.

Press, Profile, Partners and Team Working

Build Icon’s profile locally, regionally and nationally, identifying stories with press, sector or stakeholder potential. Write press releases and media copy in collaboration with the Executive Director, and liaise with media, listings platforms, partners and stakeholders. Support public and community engagement events linked to Icon’s productions, projects, campaigns and stakeholder activity. Keep marketing assets, evaluation materials, audience data, project information and content libraries organised and accessible. Contribute to team meetings, project planning and organisational development, bringing ideas generously, testing what works and learning from results.

Person Specification

Essential

Experience in marketing, communications, digital content or audience development within a theatre, arts, cultural, charity or mission-led organisation. Excellent copywriting and storytelling skills, with the ability to adapt tone and message for different audiences. Experience planning and delivering marketing or communications campaigns across digital and non-digital channels. Strong understanding of social media and digital engagement, with experience growing or improving channels, audiences, mailing lists or online communities. Basic design and video editing skills, with the ability to create clear, engaging assets for social media, newsletters, websites and simple print/digital materials. Strong organisational skills, with the ability to manage priorities, deadlines, assets, contacts, data and information. Confidence working with evaluation material, audience data or impact evidence, and using it to support reporting, storytelling or decision-making. Good judgement and sensitivity when telling stories about people, communities and social impact. Ability to work collaboratively with colleagues, artists, freelancers, participants, partners, venues and external suppliers. A proactive, imaginative and practical approach: someone who brings ideas, follows through and makes things happen. Full driving licence and access to a vehicle, as the role will require travel to project locations across Medway, Sheppey, Kent and beyond, some of which are not easily accessible by public transport.

Desirable

Experience supporting evaluation, funder reporting, impact measurement or case study development. Experience writing press releases, media copy, stakeholder updates, funding copy or impact reports. Experience using digital tools such as website CMS platforms, email marketing platforms, social media scheduling tools, analytics platforms or CRM systems. Experience using design, photo or video editing tools such as Canva, Adobe Creative Suite, CapCut, Premiere Pro or similar. Experience briefing or managing creative freelancers, such as photographers, filmmakers, designers, evaluators or press support. Experience working with venues, touring partners, co-producers or external marketing teams on campaign delivery. Knowledge of Medway, Sheppey, Kent or the wider South East cultural landscape.

How To Apply - Key Information

For further information on the application process, please visit our website: www.icontheatre.org.uk

Please send your CV and a covering letter (no more than two sides of A4) outlining your suitability for the role and how your skills and experience meet the person specification, to Daniel King, Executive Director, daniel@icontheatre.org.uk. We can also accept applications by voice note or film, covering the same information, of no more than 5 minutes. Closing date: Mon 10 Aug 2026, Midday

We warmly welcome and encourage applications from individuals of all backgrounds, experiences and perspectives. We are particularly keen to hear from candidates who are D/deaf, disabled, and from global majority backgrounds, as these are currently under-represented in our workforce. We are committed to creating a team that reflects the diversity of the communities we serve.