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Job summary

Manage and optimize paid social campaigns across LinkedIn, Meta, and Reddit to drive pipeline for a B2B technology company. Collaborate with internal teams to execute campaign strategies, monitor performance, and provide data-driven recommendations.

Job details

We are looking for an experienced, hands-on Freelance Paid Media Specialist to manage and optimise paid social campaigns for an established B2B technology company. You will work closely with the Demand Generation team to improve campaign performance across the customer journey, with a strong focus on driving pipeline. This role combines hands-on campaign execution and optimisation with strategic recommendations. Responsibilities Manage and optimise paid social campaigns across LinkedIn, Meta/Facebook and Reddit. Monitor campaign performance, budgets, pacing and bid strategies. Build and launch campaigns using creative and copy supplied by internal teams. Continuously test and optimise audiences, targeting, placements and creative. Identify opportunities to improve campaign efficiency and performance. Support conversion tracking, measurement and reporting. Recommend paid social strategies that support broader demand generation and pipeline goals. Collaborate with internal Demand Generation, Creative and Web teams. Proactively share platform trends, insights and optimisation opportunities. Strong hands-on experience in B2B SaaS or B2B technology paid social. Deep expertise in LinkedIn Ads and Meta Ads. Experience managing meaningful paid media budgets. Strong understanding of B2B demand generation and full-funnel marketing. Strong analytical and campaign optimisation skills. Ability to work independently while communicating proactively with stakeholders. Experience with Reddit Ads is highly desirable. Experience with 6sense, StackAdapt, programmatic display, CTV or podcast advertising is an advantage. This is a hands-on paid social roleand does not include paid search responsibilities.

What you’ll do

Manage and optimize paid social campaigns across LinkedIn, Meta, and Reddit to drive pipeline for a B2B technology company. Collaborate with internal teams to execute campaign strategies, monitor performance, and provide data-driven recommendations.

Requirements

Requires strong hands-on experience in B2B SaaS or technology paid social media management. Candidates must possess deep expertise in LinkedIn and Meta Ads with a proven ability to work independently.

Listed skills

• Data analysis · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Paid Social
• LinkedIn Ads
• Meta Ads
• Reddit Ads
• B2B SaaS
• Demand Generation
• Campaign Optimization
• Budget Management
• Conversion Tracking
• Data Analysis
• Full-funnel Marketing
• 6sense
• StackAdapt
• Programmatic Display
• CTV Advertising
• Podcast Advertising
• Paid Media
• Business To Business
• Software As A Service (SaaS)
• Communication
• Contextual Advertising
• Marketing
• Advertisement

Job areas

• Marketing
• Technology
• Software
• Data & Analytics
• Consulting
• Paid Media Specialist
• Communications Campaign Manager
• Advertising and Public Relations Managers
• Public Relations Managers